iHeart Radio*

This self-initiated project reimagines iHeart Radio through a refined, design-led lens. The goal was to modernise the brand’s identity and digital experience with a focus on clarity, cohesion, and accessibility—applying a minimalist aesthetic that places content and interaction at the forefront.

The conceptual rebrand prioritises simplicity in both form and function. The identity system reduces visual noise while creating a recognisable presence. Graphic treatments and the updated logo are designed to work interchangeably—ensuring consistency across various touchpoints and clearly signalling branded content to the end user. The website design takes cues from desktop and widget-based interfaces, using modular panels to segment content and guide navigation. Deliverables for this project included visual identity, digital guidelines, and a complete website system—all approached with usability and visual discipline in mind.